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Who needs a copywriter? Almost every business needs a copywriter at some time or another. That's probably why you are reading this... -- You benefit from thefocus of a professional writer. -- You further benefit when you can use that writer when you need...without having another full-time employee...
What does a copywriter do? Takes responsibility for writing copy. The usual clients are Marketng, Human Resources, Engineering, Creative Services and Corporate Communications departments. The benefits to you are in what I do: -- I do this for technology companies...mostly -- I will effectively communicate your business offerings through compelling, targeted messages. -- I make hands-on contributions quickly and efficiently by developing original copy. The copy provides solutions for projects such as: -- Datasheets, -- Case studies, -- Press releases, -- Articles, -- Solution guides, -- Web content, -- Direct mail, -- Product descriptions and brochures -- other marketing materials and business publications.
Why a copywriter? Your Benefit is when you can offload these tasks and responsibilities: -- Write clear, concise, strategic messaging for print and online marketing projects. -- Conduct interviews with customers -- Develop case studies based on product success stories. -- Help manage syndication of relevant content to the marketing team and other persons. -- Write press releases, articles, and other documents for Corporate Communications, -- Review, edit, and proofread prose others write in created content including award submissions, analyst surveys, PowerPoint presentations, white papers, etc. -- Track multiple assigned projects to completion, including copyediting content from product and program managers, marketing, and other departments -- Write articles for magazines, newsletters, tech tip guidelines for customers, and sales tools. -- Copy edit to maintain and uphold writing and editorial style guidelines to insure a consistent tone and style in corporate communications. Other Potential Benefits - Secondary tasks and responsibilities: -- Copyediting to support and update your Style Guide, -- Collaborate with marketing and creative managers to create innovative concepts -- Bolster the strength of your brand -- Work closely with the marketing to define and strengthen communication strategies and company standards -- Work on special projects as assigned
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